Alex has always been passionate about innovative entertainment formats which he already discovered theoretically and practically during his studies of dramaturgy and philosophy (LMU Munich) and Multi Media Art (University of Applied Sciences Salzburg). He was part of the Atelier Ludwigsburg Paris for international co-production and is alumni of the DAI Writers Room Lab.
As a Creative Producer Alex has produced several movies and VR Experiences for the art- and commercial world, has worked and lectured at the department of interactive media at the Filmacademy Baden-Württemberg and has consulted Universal Studios London and Red Bull Media House in the matters of format-creation and digital strategies.
With his company nifu.tv he develops methods to bring together the best of the two worlds of storytelling and science through worldbuilding and hackathons. This collaboration is for him the most promising path to create new formats and cutting edge experiences in a smart and playful way in a world which becomes more and more complex.